Soulstice London

Our studio is located in Primrose Hill, and one of the reasons we love the area is because it’s full of one-off boutiques and creative entrepreneurs - Jodie Perry, the Founder of Soulstice London, being one of them.

She wanted to refresh her crystal and well-being shop on Regents Park Road, and we were delighted to help her. Our brief was to create a serene environment to display crystals, tarot and oracle cards and wellness products, as well as create a downstairs space for her to hold workshops.

Taking inspiration from the crystals themselves, we created an environment that reflected the natural world—full of organic shapes and textures. We imagined a kind of ‘foraging experience’ as you come into the shop, gathering all sorts of magical objects to take home with you.

We worked with a monochromatic colour palette, allowing the crystals and objects to stand out. A beautifully textured Bauwerk limewash paint covers the walls, bespoke joinery provides form, and large pendants made from rattan and seagrass reflect dappled light across the space, reminiscent of being in a forest.

Overall a lovely realisation of our holistic design approach.

Be Serene. Be Curious. Be-Kin. 

TYPE
Commercial

LOCATION
Primrose Hill, London

COLLABORATORS
Photographer: Sheena Sabharwal

This project is featured in the Hoxton Press’s book ‘An Opinionated Guide to Calm London.’